Find the right broker to sell your roofing business in Florida
Florida roofing businesses have unique valuation challenges. Here's how to find a broker who understands storm revenue, PE buyers, and the Florida market.
June 15, 2026
By Remi Taffin · October 29, 2026
Most small roofing businesses are listed for sale at about 3 times what the owner takes home in a normal year. BizBuySell data puts the median asking multiple at 3.12 times seller’s discretionary earnings, with most listings falling between 2.25 and 4.08 times (BizBuySell roofing benchmarks). Where your business lands in that range depends on how steady your work is, who holds the license, and whether the crews stay when you leave.
BizBuySell tracks roofing businesses listed on its marketplace. Here is the middle of the market (BizBuySell):
| Measure | Median | Typical range |
|---|---|---|
| Asking price | $1,150,000 | $500,000 to $2,500,000 |
| Revenue | $2,169,602 | Not reported |
| Seller’s discretionary earnings | $376,000 | Not reported |
| Earnings multiple | 3.12x | 2.25x to 4.08x |
| Revenue multiple | 0.54x | 0.38x to 0.83x |
These are asking figures, not closed sales. Final prices usually land a bit below asking.
Take your average SDE over the last three years. Multiply it by 2.25 for the low end and 4 for the high end.
Say your business earns you $400,000 a year on average. That puts a rough range at $900,000 to $1.6 million. A specialist will tighten that range once they see your books, your mix of work, and your crew.
For a step-by-step walkthrough, see how to estimate what your business is worth before calling a broker.
This is the single biggest surprise roofing owners run into. You had a record year after a hurricane or hail season. A buyer looks at that year and sees a spike, not a baseline.
Most buyers average three to five years of results. Some will throw out the storm year entirely. If your three best years were all storm years, expect a hard conversation about what “normal” looks like.
Roofing is a big, scattered industry, and that’s why buyers keep calling. KPMG puts the U.S. roofing contracting market at over $50 billion, with the three largest companies holding only about 6% of it (KPMG Corporate Finance, 2025). That leaves a lot of local companies for larger groups to buy.
Here’s what those buyers pay extra for:
The same list in reverse costs you money. These are the most common problems buyers find in roofing:
Florida law ties a contractor’s license to a person called the qualifying agent. If that person leaves the business, their qualifying status ends once a new qualifier is named, or 60 days after the state board is notified, whichever comes first (Florida Statutes §489.1195).
What that means for a sale: the buyer needs a licensed qualifier ready before you step away. Some buyers bring their own. Others ask you to stay on as qualifier for a set period. Settle this before you sign a letter of intent, not after.
There are three main types of buyers, and each one values your business differently.
| Buyer type | What they want | How they usually pay |
|---|---|---|
| Individual buyer | A business they can run themselves | SBA loan, plus a seller note from you |
| Competitor | More crews, more territory, your customer list | Cash, sometimes with an earnout |
| Private equity group | A platform company or an add-on to one they own | Cash plus rollover equity and an earnout |
Private equity groups usually value on EBITDA, not SDE, and pay higher multiples for larger companies with a management team in place. They also tend to ask you to keep a slice of ownership. Read what rollover equity is before you take that call.
If you’re not sure who your best buyer is, see what kinds of buyers will be interested in my business.
You don’t need to fix everything before you talk to someone. But a few steps make the conversation more useful:
If you’re in Florida, start with our guide to finding the right broker to sell your roofing business. For more on how business value works, browse the Business Value section.
For owners in Florida, we can find the best broker in Florida for your industry and size. It’s free, and there’s no obligation.
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