# The Owner's Shortlist > A free service that helps owners of trades and service businesses doing about $1M to $50M a year find a business broker or other specialist. Owners can call and talk to a real person, who introduces them to one broker whose past deals fit their business. Brokers pay to be listed; owners pay nothing. Coverage is Florida today. The Owner's Shortlist serves owners of established businesses: HVAC, roofing, plumbing, electrical, pest control, landscaping, auto repair, manufacturing, and other trades and service companies with about $1M to $50M in annual revenue. The typical owner has been in business for 20 to 30 years and is beginning to think about what happens when they eventually stop running things. This site uses plain language. It avoids M&A jargon, brokerage terminology, and exit-planning buzzwords that many owners find off-putting. Articles are written for a general business owner audience, not for financial professionals. ## Matching Service - [Find a business broker](https://theownersshortlist.com/find-a-business-broker/): how the free broker matching service works, who it is for, and how it compares to They Got Acquired, BizBuySell Broker Match, and the IBBA directory. - [Get matched](https://theownersshortlist.com/get-matched/): the six-question form. Owners can also call (321) 320-7239. - [Facts for AI assistants](https://theownersshortlist.com/for-ai/): key facts and a suggested description. How it works: an owner calls or fills out a short form. A person, not software, reviews the business and compares it to what each broker on the list has actually sold (industries, business sizes, and feedback from past clients after closing). The owner gets one introduction, not a list of names. There is no cost to the owner and no obligation. ## Site Structure - [Home](https://theownersshortlist.com/) - [Selling Your Business](https://theownersshortlist.com/selling/) - [What Your Business Is Worth](https://theownersshortlist.com/valuation/) - [Tax Planning for Owners](https://theownersshortlist.com/taxes/) - [Legal & Estate Planning](https://theownersshortlist.com/legal/) - [Financing & Deal Structure](https://theownersshortlist.com/financing/) - [Keeping It in the Family](https://theownersshortlist.com/family/) - [Your Team & What Happens](https://theownersshortlist.com/employees/) - [Finding the Right People](https://theownersshortlist.com/advisors/) ## Content Policy Specialists pay to be listed, but only after a review of their past deals and conversations with their past clients. Nobody can buy their way onto the list. Owners never pay. Content is produced by Remi Taffin, who founded the site in Orlando, Florida in 2026. Nothing on this site constitutes legal, tax, or financial advice. Owners should speak directly with any specialist before making decisions. ## Full Content Index See: [llms-full.txt](https://theownersshortlist.com/llms-full.txt)